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WILL WILCOX & MOM FEATURED IN GENERATIONS CAMPAIGN

WILL WILCOX & MOM FEATURED IN GENERATIONS CAMPAIGN

CHASE54 is paying tribute to its legacy in the apparel business, the heritage and future of golf and Mother’s Day. We’ve been creating clothing for 30 years, with signature fabrics and technologies now brought to market sooner and more dependably. Our new Generations Campaign kicks off with PGA Tour Player Will Wilcox and his mom, Kim. The pair has a unique story and their long-lasting commitment to golf dates back to Kim’s Father/Will’s grandfather. As Head Pro at local Pine Harbour Country Club during Will’s childhood, Kim introduced Will to the game and was his only instructor until he turned pro in 2009. She is currently in her 13th season as Head Women’s Golf Coach at UAB, a NCAA Division I program.

“Since I was seven, my goal was to be a PGA Tour player”  Will says. “I shared that with my mom and she’s helped me the entire way through all the ups and downs…she is out on tour with me as often as possible, showing her unconditional love and support,” he adds.

“When we surveyed our CHASE54 community, we received huge feedback around the priority of family,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “With recent reports outlining golf’s evolution towards 2020 and courses and clubs becoming more family friendly, we knew we were onto something,” she added. “Since CHASE54 is family owned, we were compelled to share this message,” she says.

MORE ABOUT WILL

Will is in his second year on the PGA Tour and is the fourth golfer in Web.com history to shoot a 59. On the PGA Tour, he’s ranked 1st in putting from inside three feet, 3rd in ball striking and 7th in total driving. Will has made five cuts in six starts and his top finishes of the 2014/2015 season include 6th Place at the Puerto Rico Open, 14th at the Sanderson Farms Championship and 18th at the AT&T Pebble Beach Pro-Am. In total, Will has eight Top 25 finishes in his first 24 PGA Tour starts.



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