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SPRING 2016 FASHION COLLECTION

SPRING 2016 FASHION COLLECTION

PRESS RELEASE: CHASE54 TO INTRODUCE “SPECTRUM” AT PGA DEMO & FASHION EXPERIENCE IN LAS VEGAS

SPRING 2016 FASHION COLLECTION

FOR IMMEDIATE RELEASE – CHASE54, named for the pursuit of “the perfect score” in golf, has announced the launch of its new collection for Spring 2016 – SPECTRUM. The brand will present this dynamic collection at the PGA Demo & Fashion Experience August 17-19, 2015. The company’s inspiration from the runway and the fairway radiates layers of color and new fabrics never done in the golf market. The diversity of offerings presents a breadth that empowers people from the range to the office and beyond with seamless transition and modern style. Because CHASE54 has been creating fabrics in the lab at the very core phase, the company has the capacity to offer a wider range of color, impressive details, smooth style and exceptional quality.

“The SPECTRUM concept came to me early in the design process for an abundance of reasons,” says Lulu Faddis, Chief Designer and Creative Director. “When I noticed the color vibrancy in runway trends and tech fabrics continuing in fairway trends, I knew it was natural for us to push the limits in these areas with a layered approach,” she adds. “We hope to WOW buyers and consumers with the new expansive offering of savvy color crossovers and fabric diversity. Beyond creative fashion groupings, fresh lifestyle pieces and inventive details, there is a touch of class and excitement to complement a smart buy,” Faddis explains. “The collection showcases depth in its prints, textures and details. We therefore believe the reach of this collection will resonate with a wider group of members and consumers. With all the new layers to peel in the spectrum, at the core remains the brilliance of CHASE54’s strength of unprecedented excellence and experience,” Faddis adds. “We are proving that our foundation of 30 years of manufacturing experience can be complemented with exciting new layers, bringing something unique for everyone,” Faddis concludes.

 

SPECTRUM HIGHLIGHTS FOR SPRING 2016:

  • NEW jacquard textures
  • Diverse colors from brights to lights to calming – prints to solids to textures
  • Styles that bring elements of surprise for the course and for life- wraps, edgy polos, premium details & fabrics
  • NEW Men’s Trousers in three inseams: 30,” 32,” and 34”
  • Extended sizing for Men’s Bottoms: 42” and 44” waist
  • NEW CORE54 (Basics) Program for men & women in eight colors

MEN’S COLLECTION – SPRING 2016

GROUP 1 – SYNERGY

This group pulls together an unexpected radiance with diverse color to present a strong story. From Pumpkin to Citron to Crimson and Mauve, this mix of colors in men’s polos brings together the unexpected. From gradient printed chest stripes to honeycomb texture and two-toned checked knit, this grouping goes deep for the course and everyday life.

GROUP 2 – INTO THE BLUE

Crisp blues, blacks and whites make this group clean with staying power. The spectrum of fabrics prevails in this second grouping with a modernized argyle print polo, embossed chevron and other touches of sophistication to elevate the style. All the details CHASE54 is known for still conquer – collar stays, pewter buttons and clean lines from stripes to textures take you to the blue.

GROUP 3 – PURPLE HAZE

Dreams of smooth swings and style come alive in this sophisticated, yet laid-back group for men. A softer approach to a modern vibe, lavender and greys topped with sharp aqua bring a modest statement to the course. C54 dreams became reality in this grouping when actor and golfer Ryan Merriman stepped up to design a shirt called “The Merriman” together with Lulu Faddis.

ELEMENTS – CORE54 – OUR FOUNDATION

CHASE54’s basics collection has gotten wider in color, style and performance. Ideal to complement the more fashion-centric offerings or serve up your best tournament of the year, the CORE54 collection is now a force to be reckoned with. More styles and more fabrics –available all day, all season long. The men’s ELEMENTS offer eight shirt styles in more than 13 colors. For women, there are two tops in seven colors. Men’s bottoms – three styles in four color options. While some consider basics to be boring, CHASE54 keeps it fresh with their FUSION54 fabric technology and brand quality offering all the inherent details now expected from C54.

 

WOMEN’S COLLECTION – SPRING 2016

GROUP 1: POWER OF PINK

With all the punch and power, a head-turning Super Pink leads this group. Ladies will own their game on and off the course with a houndstooth print, double-faced mesh polos, embossed polyester and an array of original pieces. The power of pink represents CHASE54’s passion for the game. Strong and sexy, this grouping is beyond empowering.

GROUP 2: BLUE CRUSH

Blending some of the most serene elements of water and blue sky, this group was inspired by a modern blue camouflage bringing layers of blues, greys, whites and blacks. It offers dimension and depth, from longer tails on a mandarin collar polo to a range of shorts and skorts in a stunning signature blue-camo print. The core of these pieces still offers the foundation of fabric features and benefits with optimal quality, somewhat disguised by the impressive styles.

GROUP 3: PLAY DATE

Expanding the possibilities for play, the many tiers in this group range from “gotta-have” lifestyle pieces to outfits that hold their own on the course. Get creative with a new wardrobe for all types of play. From a chambray-tech skinny pant and golf dress to a maxi dress and sharp color combinations of navy and citron, this group brings all the fun forward, whether on the fairway or out at a girls’ night.

CHASE54’s SPECTRUM represents the ultimate expansion in technical fabrics, color, prints and possibilities for Spring 2016. Join us at the PGA Fashion and Demo Experience and FEEL IT TO BELIEVE IT. To schedule an appointment with our executives, contact: Amy Yanda-Lee, Director of Marketing and PR- 877.718.2121 x 801amy@chase54.com.

 

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ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an unbelievable value. To learn more about the brand, visit www.chase54.com

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