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CHASE54 PRESENTS THE FORTUITOUS COLLECTION

CHASE54 PRESENTS THE FORTUITOUS COLLECTION

PRESS RELEASE: CHASE54 TO PRESENT “THE FORTUITOUS COLLECTION” AT 2016 PGA MERCHANDISE SHOW IN ORLANDO

FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces it will unveil its new fall 2016 collection “FORTUITOUS” at the PGA Merchandise Show in Orlando January 27 – 29, 2016. The company’s collection of high performance golf and lifestyle apparel for men and women pays homage to the spirit of the impending Rio 2016 Olympic Summer Games. The collection is headlined by three new performance technologies in its FUSION54 fabric offering, an expanded “ELEMENTS” basics collection and fabrics with glow and reflective qualities. Each grouping rolls on-trend styling details into garments that transition to and from the fairway and beyond. CHASE54 has also tapped into the technical expertise of PGA Tour Player Jerry Kelly for new performance details to integrate into the line. In addition, bold and rich colors, prints and texture bring new dimension to the Fall Collection.

The company’s illustrious designer and Creative Director, Lulu Faddis, defines the inspiration for FORTUITOUS as the courage and strength the company has in the industry. “The word fortuitous has a meaning that aligns deeply with both Olympians and also our collection and brand; braving the unexpected in a world of very traditional apparel,” she explains. “Our design inspiration has been global-or travel-based in the past, and with the worldly spirit of the Olympics, this was a natural fit,” Faddis adds.  “Our team, factories, partners, leaders and team players stand in solidarity behind our growing brand,” she says. Faddis adds that while the company is confident they’ve created a winning brand and collection, it’s more about the winning spirit that CHASE54 embodies. “This philosophy is what we were founded upon and comes alive through our tagline “FOR THE PURSUIT.” Just as Vince Lombardi once said, “winning isn’t everything – but wanting to win is.”  Faddis continues, “The owner of our company is just as involved and passionate about fabrics as the scientist in the labs who performs quality testing on new products,” she says. “Like the great history of the Olympics, CHASE54 stays true to its heritage as a family-owned and operated business, having produced apparel for 35 years.

FORTUITOUS FALL 2016 COLLECTION HIGHLIGHTS

EXPANDED ELEMENTS COLLECTION

The new basics collection integrates the most luxurious tech fabrics and makes them accessible in a core collection that will present an all-season offering.

Men’s Highlight

Explore Polo – MSRP: $66

-LXFuze technology

-Fine gauge moisture wicking

-UPF +50

-9 colors

Women’s Highlight

Pursuit ¼ Zip Pullover – MSRP: $82.50

-DryFuze® moisture-wicking technology

-UPF +40

-Incredibly soft hand

– 6 colors

 

ALLEGIANCE – MEN’S FIRST DELIVERY

Red, White and Blue paints the pursuit in this collection. With glow technologies and innovative printed polos, the grouping delivers clean lines and top performance.

Highlight

Nashville Polo – $80.50

-Cobalt print

-DryFuze® moisture-wicking technology

 DESTINATION 27 – MEN’S SECOND DELIVERY

Globally savvy, this group pays tribute to the 27 cities where the Summer Olympic Games have been hosted. Lake, Lilac and blue bring a serene feel to a strongly styled performance group.

Highlight

Stockholm Polo – MSRP: $80.50

-Lake, Lilac, Black Crackle Print

-Color blocking on collar and sleeves

-DryFuze® moisture-wicking technology

 

AMERICANA – WOMEN’S FIRST DELIVERY

The ultimate patriotic group brings a crisp red, white and blue palette with gorgeous prints and cool technologies in the mix. Show off that TEAM U.S.A. spirit!

Highlight

Georgia Skort – MSRP: $88

-Custom kaleidoscope print

-DryFuze® moisture-wicking technology

-UPF +40

 

REVOLUTION – WOMEN’S SECOND DELIVERY

Three camo prints and super-chic fabrics like a crackle leather make this creative group edgy and strong, yet embrace  femininity through in ruby and teal jewel tones.

 

Highlight

Serra Polo – MSRP: $75

-Print side panels

-DryFuze® moisture-wicking technology

-UPF +40

 

According to Faddis, CHASE54 has put courage and strength into its FORTUITOUS COLLECTION. With Faddis’ 25 years of experience in fashion design and the extensive fabric and production experience of the company, the line will offer unexpected features, incredible merchandising opportunities and pieces that will shock and awe the golfer and the buyer. The company’s goal is to make extraordinary apparel more accessible to golfers by offering top of the line garments at a more competitive price.

CHASE54’s new FORTUITOUS COLLECTION will be available for viewing at the PGA MERCHANDISE SHOW in Orlando at BOOTH #6473. To schedule an appointment or connect with the account executive in your area, please contact VP of Sales, Chris Reyna: chris@chase54.com.

For more marketing or media information surrounding the new collection, please contact Director of Marketing & PR, Amy Yanda-Lee: amy@chase54.com  303-526-6774.

 


 

ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com

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